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Privacy Policy

Last updated September 28, 2026. This policy explains what BEZA LLC collects on this site, why we collect it, who we share it with, and the choices you have.

What we collect

Information you give us: your email address, and your mobile number if you opt in to texts, when joining the list; your name, shipping address, phone number and order details when you make a purchase; a preferred color or size if you ask us to notify you about a specific product; and anything you send us by email. We do not collect payment card numbers; our payment provider receives those directly.

Collected automatically: device and browser type, pages viewed, referring source, and approximate location from your IP address, via cookies and similar technologies used by our platform and analytics providers. Analytics cookies load only after you accept them through the cookie banner.

Why we use it

To send the launch announcement and marketing you asked for; to fulfil and support orders; to prevent fraud; to measure our marketing; and to improve the site. We rely on your consent for marketing email and on contractual necessity for order fulfilment.

Who we share it with

Service providers acting on our behalf: our ecommerce platform, email marketing providers, analytics, advertising platforms, payment processor and shipping carriers, each of which may use your information only to provide services to us. We also share information where required by law.

We do not sell personal information for money. Use of advertising and analytics cookies may qualify as "sharing" for cross-context behavioural advertising under California law. You can opt out at any time via the Cookie Preferences link in the footer or through a Global Privacy Control signal, which we honor.

Your California rights

California residents have the right to know, access, delete and correct their personal information, to opt out of its sale or sharing, and to limit the use of sensitive personal information, without discrimination for exercising any of these rights. Send requests to legal@bezaheadwear.comwith "Privacy Request" in the subject. We verify identity by confirming control of the email on file and respond within 45 days. Authorised agents may submit requests with proof of authorisation. If we decline a request, you may appeal by replying to our response, and you may contact your state attorney general with concerns.

If you live in another state with a consumer privacy law, you have similar rights over your personal information, and you can exercise them the same way.

Marketing email and texts

Every marketing email includes an unsubscribe link. Unsubscribing stops marketing messages, not transactional order messages such as receipts and shipping updates.

If you opt in to texts, we send recurring marketing and informational messages to the number you provide. Consent is not a condition of purchase, message frequency varies, and message and data rates may apply. Reply STOP at any time to cancel or HELP for help. We do not sell your text opt-in data, and we share it only with the vendors who deliver our messages.

Retention

Waitlist emails are kept until you unsubscribe or ask us to delete them. Order records are kept as long as tax and accounting rules require.

Third-party sites

Our site links to third-party sites and platforms, including our social channels. Their privacy practices are their own; we are not responsible for them, and we encourage you to review their policies before sharing personal information.

Children

This site is not directed to children under 16 and we do not knowingly collect their information.

Changes

We update the date above when this policy changes and will email notice of material changes.

Contact

BEZA LLC, 3419 Via Lido, Newport Beach, CA 92663 · legal@bezaheadwear.com

The Lido Collection

First edition

Every Lido Forma in the first run is numbered.

By submitting your email address, you agree to receive emails from Beza, to Beza processing your personal data for marketing purposes, and to our Privacy Policy.